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Strategic Thinking--Creative Problem Solving
A fundamental aspect of an organization's operation is communicating with key stakeholders, whether those groups are political or civic, customers or internal constituencies. This is the foundation of our business…creating and managing strategic marketing initiatives that add value to a company's bottom line.
As integrated marketing specialists, the Virtegic team draws from the members' collective experiences to orchestrate communication solutions that are strategically focused and creatively on-target. We also augment our internal team with external experts as required by the assignment. This arrangement allows Virtegic to provide cost-effective marketing support for either short-term consulting projects or wide-scale media campaigns.
Services
- High-value Research and Branding Initiatives
- Public Relations and Constituency Development Programs
- Channel and Relationship Marketing & Outreach
- Specialized Medical and Healthcare Marketing
- High-value Recruitment Initiatives
- Formal and Informal Research
- Marketing-centric Program Development and Project Management
- Vertical Sector Development
- New Media Management, including digital marketing, social community engagement and creative development
- Media Campaign Production and Ad Placements (traditional and Internet-based programs)
Client Summaries
Community College of Denver/Objective:
Develop a full-scale branding and marketing communication program for the college. Methodology included focus groups and interviews which will result in the development of a brand-positioning platform and ultimately the branding and marketing communication program.
U.S. Air Force/Objective:
Study the small business marketplace and re-focus the small business outreach initiative. Methodology incorporated formal and informal small business-based research and analysis, and subsequently, the introduction of new outreach techniques and market-based communications.
National Cancer Institute (NCI)/Objective:
Produce a nationally focused campaign to encourage African-American men age 30-55 to consume 5 or more fruits and vegetables daily. Methodology built in substantial media and direct relationship building, and led to relationships with other 5-a-day program participants.
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